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📓 Personal Learning Curriculum · Week 1

Your AI Mastery Guide
for CEOs

A friendly, 7-day learning sprint to help you lead URBANtxt forward using Claude AI — no coding required.

📅 7 Days
⏱️ 2 Hrs/Day
🌐 5 Key Sites
🎬 10 Videos
✏️ 10-Q Quiz
Section 1
Your Role as an AI-Literate CEO

You don't need to code. You need to direct, evaluate, and inspire. Think of yourself as a film director — you don't operate the camera, but you give the cinematographer the right direction. Your job this week:

Goal 1
Articulate Vision

Define exactly how AI should serve URBANtxt's mission — not just what it can do.

Goal 2
Ask Better Questions

Know what to ask developers before, during, and after they build AI tools for you.

Goal 3
Evaluate the Work

Recognize quality AI output from shortcuts, hype, and hallucinations.

Goal 4
Protect Your Community

Guard youth participants from AI risks: bias, privacy violations, harmful outputs.

Section 2
Essential AI Vocabulary

You don't need to memorize all of this. Bookmark this page. Come back before every dev meeting. These 10 terms will make you sound fluent in AI — and they'll help you on the quiz at the bottom! 👇

TermWhat It Means for You
APIA door between two apps — how Claude connects to your email, Slack, databases, or any tool you use.
AgentAI that takes real-world actions on its own — it can check email, fill forms, send messages, not just answer questions.
Prompt EngineeringThe skill of writing instructions that get consistent, high-quality results from AI every single time.
Context WindowHow much the AI can "hold in memory" at once — like a whiteboard that gets erased when it's full.
RAGRetrieval-Augmented Generation — feeding AI your own documents so it answers from YOUR data, not generic knowledge.
Fine-tuningTraining an AI model specifically on your org's style, tone, and content so it sounds like URBANtxt.
WebhookAn automatic trigger — "when a new donor signs up, fire this action automatically."
TokenHow AI measures text — roughly 1 word = 1 token. This directly affects your cost and speed.
HallucinationWhen AI confidently states something completely false. Always verify important facts Claude gives you.
LLMLarge Language Model — the AI engine behind Claude, ChatGPT, Gemini, and all major AI tools.
Section 3
Your 7-Day Learning Plan

Two hours a day. One clear focus. By Day 7 you'll be ready to brief your dev team on URBANtxt's AI vision with confidence.

Day 1
Get Comfortable with Claude.ai

Sign up at claude.ai. Upload a work doc. Ask it to summarize, rewrite, and improve it.

Day 2
Master Prompt Writing

Practice the formula: Role + Context + Task. Try it on 5 real work problems you face daily.

Day 3
Org & Operations

Have Claude draft an SOP, job description, or 90-day onboarding plan for a real team role.

Day 4
Finance & Fundraising

Upload a budget or grant. Ask Claude to find gaps, write a narrative, build a donor pitch.

Day 5
Team Training

Build a training module for a staff role. Create Socratic questions to sharpen your team's thinking.

Day 6
Set Up Your Claude Project

In Claude.ai create a Project called "URBANtxt". Upload your mission, org chart, and key docs.

Day 7
Brief Your Dev Team

Write a 1-page AI vision document for URBANtxt. Present it to your developers with confidence.

Section 4
Collaborating with Your Dev Team

Use Claude as your translator between your vision and what your developers build. Before every dev meeting, paste this prompt into Claude:

Your Translator Prompt "My developer wants to build [describe what they proposed]. Explain what that is in plain English, what it will cost to run, what could go wrong, and what questions I should ask them before approving it."

5 Questions to Ask Your Developers Every Time:

?
What happens when this fails — do we have a fallback plan?
?
How are we measuring whether this is actually working?
?
What does this cost to run at scale — monthly and yearly?
?
How do we improve it over time using our own URBANtxt data?
?
What are the privacy implications for our youth participants?
Section 5
Power Prompts for Your Role

Copy any of these into claude.ai. Replace the brackets with your specifics and watch what happens.

Youth Curriculum from a Book "I'm creating a 6-week self-discovery curriculum for urban teenagers aged 14–18. Using the attached book, extract the core concepts and rewrite them with examples from hip hop, sports, and street culture that teens will connect with. Each week needs: a theme, a reflection question, and one group activity."
Donor Pitch "You are a nonprofit fundraising expert. URBANtxt serves urban youth in [city]. Write a compelling 2-paragraph donor pitch for our [program name] targeting mid-level donors giving $1,000–$5,000. Use an empowering, community-first tone."
Staff Training Module "Create a 4-part training module for a new youth program coordinator at an urban nonprofit. Include: role overview, key responsibilities, 3 common challenges with solutions, and a 30-day success checklist."
Critical Thinking for Your Team "Generate 5 Socratic questions I can use with my leadership team to challenge our assumptions about how we measure youth success in our programs. Questions should push toward deeper thinking, not easy answers."
AI Vision Brief for Developers "I am the CEO of URBANtxt, an urban youth nonprofit. Help me write a 1-page AI vision document for my development team. Cover: our mission, 3 specific problems AI could solve for us, tools we want to explore (Claude, Zapier), and our values around youth safety and data privacy."
Section 6
Your Learning Resources

Click any card to open the link. Start with the websites on Days 1–2, then watch videos throughout the week.

📌 5 Essential Websites

1
Website · Free
Learn Prompting — Free Prompt Engineering Guide

The best free guide to writing effective AI prompts. Start with "Introduction" then "Basic Applications." Use on Day 2.

2
Website · Official
Claude Official Help Center — Anthropic

Official guides, tutorials, and tips directly from the makers of Claude. Bookmark this — it answers 90% of how-to questions.

3
Website · Executive
Claude AI for C-Level Leaders

Written for executives. Covers how to use Claude as a strategic tool. Read this on Day 1.

4
Website · Guide
Leading with AI — Non-Technical Executive Guide 2025

Step-by-step guide for leaders with no tech background. Covers AI strategy, tools, and team leadership. Read Days 3–4.

5
Website · Free Audit
Coursera — Prompt Engineering for Everyone (IBM)

Free to audit. IBM-designed. No technical background needed. Start Day 2 and work through across the week.

🎬 10 Video Resources

1
YouTube Channel
How to Use Claude AI — Beginner to Power User

Skill Leap AI channel — Search: "Claude AI full tutorial 2025" once you're on the channel. Perfect for Day 1.

2
YouTube Channel
AI for Business Leaders — No Coding Required

The AI Advantage channel — Practical, no-fluff tutorials for non-technical business users.

3
YouTube Channel
Anthropic Official — How Claude Actually Works

Official Anthropic channel. Watch "Intro to Claude" and the Claude Projects walkthrough. Straight from the source.

4
YouTube Channel
Prompt Engineering for Beginners

Matt Wolfe channel — Search: "prompt engineering for beginners." Weekly AI tool reviews everyone can follow.

5
YouTube Search
Claude Projects — Organize Your AI Work

Learn to set up Projects in Claude.ai for URBANtxt. Do this on Day 6.

6
YouTube Search
AI Tools for Nonprofits — Real Use Cases

Real nonprofits showing how they use AI for fundraising, programs, and operations.

7
YouTube Search
How to Brief Your Developer Team on AI

Communication strategies between executives and tech teams. Watch before Day 7.

8
YouTube Search
AI Agents Explained Simply — No Tech Degree Needed

Understand agents before guiding your dev team on building them for URBANtxt.

9
YouTube Search
Building AI Curriculum for Youth

Ideas for integrating AI learning in youth programs — directly useful for URBANtxt's coaching mission.

10
YouTube Search
Automate Your Work — Zapier + Claude AI

Your first step toward email agents and workflow automation — no code required.

Section 7
Test Your Knowledge ✏️

10 Questions · AI Terminology Quiz 🎆

Get it right → fireworks + "You Are Awesome!" 🎆  |  Wrong once → encouraging message + try again  |  Wrong twice → a helpful tip appears. You've got this!

0 / 10
Question 1 of 10
What is an API in the context of AI tools?
A A type of AI model that generates images
B A programming language used to build websites
C A connection between two apps that lets them share data and talk to each other
D A dashboard for managing your AI subscription
Question 2 of 10
When we say AI "hallucinated," what does that mean?
A The AI experienced a system crash or error
B The AI confidently stated something that is completely false
C The AI generated a distorted or blurry image
D The AI ran out of memory and started repeating itself
Question 3 of 10
What does LLM stand for?
A Low Level Machine
B Linked Learning Module
C Large Language Model
D Layered Logic Mechanism
Question 4 of 10
What is an AI "Agent"?
A A human expert who helps you use AI tools
B The chatbot interface on a website
C AI that can take real-world actions on its own, not just answer questions
D A subscription plan for enterprise AI access
Question 5 of 10
What is "Prompt Engineering"?
A Building the physical hardware that runs AI models
B The skill of writing instructions that get consistent, high-quality results from AI
C Writing computer code for AI software applications
D Designing the visual interface of a chatbot
Question 6 of 10
What is RAG in AI systems?
A Random Access Generation — how AI creates random content
B A technique for making AI responses shorter and faster
C Retrieval-Augmented Generation — feeding AI your own documents so it answers from your data
D A type of AI safety content filter
Question 7 of 10
What is a "Context Window" in AI?
A The pop-up window where you type your messages to Claude
B How much text the AI can hold in memory and process at one time
C A visual dashboard showing your total AI usage
D The time window in which your AI session stays active
Question 8 of 10
What is "Fine-tuning" an AI model?
A Adjusting the font and display settings of the AI interface
B Editing a prompt slightly to get a better response
C Training an AI model on your organization's own data so it sounds and responds like you
D Upgrading your AI subscription to a higher pricing tier
Question 9 of 10
What is a "Webhook"?
A An automatic trigger that fires an action when a specific event happens
B A tool for automatically scraping content from websites
C A browser extension that adds AI features to any website
D A type of hyperlink used inside AI chat interfaces
Question 10 of 10
In AI, what is a "Token"?
A A security login code used to access AI platforms
B A digital currency used to pay for AI services
C A bookmark you place inside a long AI conversation
D The unit AI uses to measure text — roughly 1 word = 1 token — which determines cost and speed
0/10
Questions Correct